Email Marketing Research Percentage of clicking & open

Email Marketing Research Percentage of clicking & open

Industry Open Rate Click Rate Soft Bounce Hard Bounce Abuse Rate Unsubscribe Rate
Agriculture and Food Services 23.12% 2.69% 0.57% 0.36% 0.01% 0.29%
Architecture and Construction 23.13% 2.55% 1.39% 0.91% 0.01% 0.35%
Arts and Artists 26.03% 2.66% 0.57% 0.34% 0.01% 0.29%
Beauty and Personal Care 17.01% 1.76% 0.38% 0.28% 0.01% 0.31%
Business and Finance 20.47% 2.59% 0.63% 0.46% 0.01% 0.21%
Computers and Electronics 19.39% 1.98% 0.92% 0.54% 0.01% 0.29%
Construction 21.01% 2.03% 1.38% 0.98% 0.02% 0.40%
Consulting 18.96% 2.15% 0.88% 0.58% 0.01% 0.28%
Creative Services/Agency 21.59% 2.51% 1.02% 0.70% 0.01% 0.37%
Daily Deals/E-Coupons 14.92% 2.30% 0.12% 0.07% 0.01% 0.10%
ecommerce 15.66% 2.07% 0.31% 0.19% 0.01% 0.24%
Education and Training 21.80% 2.48% 0.54% 0.37% 0.01% 0.20%
Entertainment and Events 20.41% 2.19% 0.48% 0.32% 0.01% 0.28%
Gambling 18.47% 3.15% 0.42% 0.42% 0.01% 0.14%
Games 19.71% 3.19% 0.47% 0.39% 0.01% 0.24%
Government 26.52% 3.65% 0.49% 0.34% 0.01% 0.13%
Health and Fitness 20.06% 2.18% 0.41% 0.33% 0.01% 0.37%
Hobbies 27.35% 4.78% 0.33% 0.19% 0.01% 0.23%
Home and Garden 22.21% 3.02% 0.57% 0.35% 0.02% 0.36%
Insurance 20.99% 2.09% 0.75% 0.72% 0.02% 0.25%
Legal 21.14% 2.71% 0.75% 0.54% 0.01% 0.22%
Manufacturing 20.51% 2.18% 1.30% 0.83% 0.02% 0.35%
Marketing and Advertising 16.48% 1.74% 0.71% 0.47% 0.01% 0.26%
Media and Publishing 21.92% 4.55% 0.29% 0.15% 0.01% 0.12%
Medical, Dental, and Healthcare 21.09% 2.25% 0.69% 0.59% 0.02% 0.29%
Mobile 18.41% 1.98% 0.61% 0.48% 0.01% 0.34%
Music and Musicians 21.80% 2.68% 0.55% 0.33% 0.01% 0.28%
Non-Profit 24.11% 2.57% 0.50% 0.35% 0.01% 0.20%
Pharmaceuticals 18.95% 2.39% 0.69% 0.55% 0.01% 0.20%
Photo and Video 22.99% 2.90% 0.72% 0.47% 0.01% 0.40%
Politics 22.30% 2.13% 0.43% 0.31% 0.01% 0.21%
Professional Services 20.77% 2.39% 0.90% 0.61% 0.01% 0.30%
Public Relations 20.21% 1.63% 0.72% 0.46% 0.01% 0.19%
Real Estate 19.67% 1.80% 0.57% 0.40% 0.02% 0.29%
Recruitment and Staffing 19.33% 1.81% 0.51% 0.47% 0.01% 0.28%
Religion 25.33% 2.92% 0.24% 0.15% 0.01% 0.13%
Restaurant 20.26% 1.06% 0.37% 0.22% 0.01% 0.28%
Retail 19.36% 2.24% 0.35% 0.24% 0.01% 0.27%
Social Networks and Online Communities 21.13% 3.16% 0.38% 0.23% 0.01% 0.22%
Software and Web App 19.81% 2.05% 1.02% 0.69% 0.01% 0.35%
Sports 23.77% 2.88% 0.44% 0.31% 0.01% 0.28%
Telecommunications 20.27% 2.20% 0.96% 0.69% 0.01% 0.24%
Travel and Transportation 20.03% 2.00% 0.63% 0.39% 0.01% 0.24%