If your Sales is low and you need business fast than lead generation is a way that you can grow your business rather quickly. It's an easy way to increase your ROI and get more business on your books. Approach it just like you would any other advertising endeavor, set aside a reasonable budget to test it and see if it works for your business. Lead generation can be extremely cost-effective. Lead generation is a win-win for both the buyer and seller. Lead is most important to increase your sales or grow-up your market share.