Paid advertising is the next necessary step in taking your sales and marketing funnel towards more conversions and an overall increase in profitability. You may be hesitant to adopt paid advertising for your digital platforms, but here are a couple of statistics to sway your indecision:6% of people click on Google ads when they are looking to buy an item online. (WordStream, 2016) When it comes to paid social media ads, Facebook dominates the market worldwide by accounting for more than 65% of the total ad spend (eMarketer, 2017). LinkedIn is used by 94% of B2B marketers (Content Marketing Institute, 2017). Twitter is used by 84% of B2B marketers (Content Marketing Institute, 2017) Facebook has 4 million active advertisers. (Facebook, 2017) 8% of brands are on Instagram. By 2017, this is predicted to rise to 70.7%. (eMarketer & SimplyMeasured) Twitter has an active user base of 130,000 advertisers. (VentureBeat, 201.